Startups built on insight, not hunch
We are selective and focused. We build startups from scratch plus those with early momentum. We center around a solution memo that includes a deep analysis of customer pain, market opportunity, and product fit.


Always listening to customer pain
We listen deeply and craft a clear hypothesis of needs and solutions. We build with timing in mind—starting with a focused MVP, then architect for scale. Every phase is designed for differentiation and lasting impact.
Ideate: Problems, deeply understood
It’s never abstract or just an idea. We’ve lived the pain, up close and personal. We understand the full context and it’s by far the most important aspect of building a solution. It becomes the foundation.
Always data-driven
Generating, capturing, activating, augmenting, analyzing and orchestrating. Data is simply core to any AI-native solution.
Crystalized thinking
We craft a solution memo that becomes a shared blueprint and guides what we build and take to market.
Cofound: Shared wisdom & expertise
Each company we build is one-of-a-kind, in the problems it solves and the culture it creates. Yet, we grow stronger together by sharing proven plays and patterns that teams adapt over time.
Community focus
We challenge the status quo, embrace chaos, stay curious, and grow together across the portfolio. We have a combination of shared management principles, habits and how we work together.
More than product
The magic comes when you combine talented people with market timing, shared values and ultimate drive plus sacrifice to win. The product is often secondary and the how usually comes later.
Fund: Cross-functional expertise
Once we discover an opportunity with a path to product-market fit, we stage, orchestrate, and provide the capital to build the founding team with the right talent at the right time.
Cofounder & leader
Together we shape the vision, drive execution, and iterate toward a stable product that delights users.
Full operational support
Team super{set} brings GTM, talent, finance and leadership support at every step.
Want to build a category leader?
If you're a bold, driven product leader ready for big goals and daily curveballs, we’ve got your back with capital and full support.
Highly selective with successful exits
We’re picky and we know our lane— B2B enterprise across verticals—and a strong track record.
