Startups built on insight, not hunch

We are selective and focused. We build startups from scratch plus those with early momentum. We center around a solution memo that includes a deep analysis of customer pain, market opportunity, and product fit.

OPPORTUNITY

Always listening to customer pain

We listen deeply and craft a clear hypothesis of needs and solutions. We build with timing in mind—starting with a focused MVP, then architect for scale. Every phase is designed for differentiation and lasting impact.

Ideate: Problems, deeply understood

It’s never abstract or just an idea. We’ve lived the pain, up close and personal. We understand the full context and it’s by far the most important aspect of building a solution. It becomes the foundation.

Always data-driven

Generating, capturing, activating, augmenting, analyzing and orchestrating. Data is simply core to any AI-native solution.

Crystalized thinking

We craft a solution memo that becomes a shared blueprint and guides what we build and take to market. 

Cofound: Shared wisdom & expertise

Each company we build is one-of-a-kind, in the problems it solves and the culture it creates. Yet, we grow stronger together by sharing proven plays and patterns that teams adapt over time.

Community focus

We challenge the status quo, embrace chaos, stay curious, and grow together across the portfolio. We have a combination of shared management principles, habits and how we work together.

More than product

The magic comes when you combine talented people with market timing, shared values and ultimate drive plus sacrifice to win. The product is often secondary and the how usually comes later.

Fund: Cross-functional expertise

Once we discover an opportunity with a path to product-market fit, we stage, orchestrate, and provide the capital to build the founding team with the right talent at the right time.

Cofounder & leader

Together we shape the vision, drive execution, and iterate toward a stable product that delights users.

Full operational support

Team super{set} brings GTM, talent, finance and leadership support at every step.

Scale: Relentless pursuit

We stage, sequence, and execute a focused growth plan with a sharp, differentiated solution. Scaling isn’t just growth—it’s domination. We bring the capital, talent, and strategy to own the category.

Want to build a category leader?

If you're a bold, driven product leader ready for big goals and daily curveballs, we’ve got your back with capital and full support.

Highly selective with successful exits

We’re picky and we know our lane— B2B enterprise across verticals—and a strong track record.

San Francisco sky line