
super{summit} 2025
outside {in}

SUPER{SUMMIT} 2025 Outside{In}
AI Engineer Turned Investor: Build For Business Value
Intimate fireside chat explores what it means to build truly AI-native companies. From her unique journey as a violinist with the NY Philharmonic to early IBM Watson team member to venture investor, Michelle brings a rare perspective on the gap between AI hype and real business value.
Keynote Speakers
General Session Speakers
Welcome! super{set} General Partners open the 4th super{summit} with theme outside {in}
Join super{set} co-founders Tom, Vivek, and Jeremy as they open the fourth annual super{summit}, celebrating portfolio growth, key milestones, and customer wins. The session introduces this year’s outside{in} theme—building from real customer insight—setting the tone for faster learning, sharper execution, and bold collaboration.
Teams Validated: Why It's So Critical To Culture + Growth
Dr. Caroline Fleck,
Author of Validated
Dr. Caroline Fleck shares the core skills that build connection, psychological safety, and effective communication at work and in life. Drawing from her research, she and Tom Chavez break down the three types of validation and how to use them in everyday feedback as well as during challenging moments.
From Inception to Revenue: The Startup Success Blueprint
Roderick Jefferson, Keynote speaker, Author and Seasoned Technology Executive
Roderick Jefferson breaks down why startups struggle to scale and offers a clear blueprint for turning early-stage potential into repeatable revenue. Drawing on decades of experience, he guides founders and GTM leaders through the five essential pillars needed to build sustainable growth.
Product + Engineering Track
Winning the AI Front Door: How Brands Are Adapting to the New Rules of Search
Steven Wolfe Pereira, Chief Growth Officer
Jed Putterman, Head of Engineering
Search has evolved into an AI-driven experience, and brands must adapt. This session introduces AI Experience Optimization (AEO) and shows how marketers are shifting strategies to stay visible in an era of AI overviews and generative answers. You'll learn what’s working, what’s not, which metrics matter, and how to future-proof your brand’s discoverability with practical examples from startups to enterprises.
Hands on Workshop: Build a Claude Code Clone from Scratch
Vivek Vaidya, Founding General Partner
Gal Vered, Cofounder, Checksum.ai
Learn how to turn prompts into production-ready code in this fast, hands-on workshop. You'll build an LLM-powered agent that can plan, write, test, and self-fix code, run changes in a sandbox, and auto-open polished PRs. We’ll cover smart tool design, context ingestion, retrieval, diff-aware edits, run logs, and guardrails—leaving you with a working Claude Code–style agent, a clean CLI and HTTP endpoint, and a starter template you can extend immediately.
GTM Track
Velocity Over Headcount: How a 3-Person Sales Team Is Closing $3M in ARR
Abigail Aragon, Founding AE
Joe Mendez, AE
Brittany Roberts, AE
How a small team hits big ARR goals by running a tight, repeatable system. We’ll cover how deep discovery uncovers real customer pain, how a simple “bridge” model turns that pain-to-vision gap into a proof-of-value plan, and how lightweight rituals make the process repeatable across every deal. Finally, we’ll show why everyone on the team is “selling”—spotting patterns, sharing signals, and building the shared muscle memory that makes a 3-person team feel like 9.
From Data to Dollar: AI's Role in the Modern GTM Stack
Jatin Gupta, GTM Engineer
GTM teams move fast, and the newest tools can make or break revenue growth. Clay may feel like an overnight success, but it took seven years to find its PMF and become the go-to platform for targeted, personalized outreach. Jatin, an early power user, has pushed Clay to its limits while implementing it at a Series B startup—seeing firsthand how raw data and workflows turn into real dollars as the platform evolved.
Translate the Voice of the Customer: How CS Teams Bridge Sales, Product & Marketing
Customer Success hears the clearest signal from the market—but turning that insight into actionable guidance for Sales, Product, and Marketing requires translation. This session covers how top CS teams tailor feedback for each function, avoid generic updates that get ignored, and influence roadmap, positioning, and GTM with real customer insight. If you work in CS or rely on it, you’ll learn practical frameworks for driving alignment and action across the org.
Stay in Sync: How GTM Teams Align, Adapt, and Accelerate in the Age of AI
In a high-velocity startup, go-to-market teams must balance two competing forces: operating in their own functional lanes while moving in lockstep toward shared revenue (duh!) goals. Marketing plans ahead, sales pushes for the close, and customer success ensures long-term retention and expansion. Yet when AI tools enter the mix, the pace accelerates—and so does the need for more alignment and precise coordination. Well of course nothing is perfect.













































