
super{set} Moves to New Global HQ in Downtown San Francisco
Super{set} Moves to New Global HQ in Downtown San Francisco
Read the coverage in the San Francisco Examiner and the San Francisco Chronicle, featuring quotes from super{set} Founding General Partner Tom Chavez:
Tom Chavez, founding general partner at super{set}, said his company was growing and needed more space, which it found at an attractive price at 140 New Montgomery. He said the layout and details promote fruitful teamwork.
Chavez said that sort of ferment is essential for super{set}, which was previously located not far away in the 100 block of Geary Street and which has launched 14 companies, one of which sold for about $200 million.
“With the exposed brick and the natural flow of the space we’re in, it promotes a lot of connecting and colliding,” said Chavez, who moved into his company’s new offices four months ago. “It sounds a little elusive, but the space really creates the soil conditions for superb collaboration to happen.”
Chavez said it’s good for his business to be downtown with so much artificial-intelligence activity happening in the area. He also said he has loved San Francisco since becoming a resident nearly 30 years ago, and he is glad to be part of the local “renaissance” he sees underway.
“We believe in San Francisco,” Chavez said. “We know it’s on the rise, and I know that there will be a lot of other companies and people coming here to this area very, very soon. I already see them on the street.”
Read the San Francisco Examiner Coverage
“Being in the heart of downtown San Francisco is evidence not just of our growth but also of our deep love for this city. As our employees shake off the doldrums of the pandemic and we double down on our commitment to building successful startups centered on data and AI, 140 New Montgomery provides a superb environment for deep collaboration, knowledge sharing, and community engagement,” Tom Chavez, Founding General Partner at super{set}, said in a statement.
Tech, startups & the big picture
Subscribe for sharp takes on innovation, markets, and the forces shaping our future.
NEWS, BLOGS & ARTICLES
Let's keep in touch
We're heads down building & growing. Learn what's new and our latest updates.

AI didn't eliminate the hardest part of building a startup—it moved it. Today, the challenge isn't writing code; it's finding the people who can validate your idea before you race to market. Design partner discovery has become the new go-to-market problem, and the founders who solve it first will build companies that matter.

Every company I talk to is building agents, AI-native tools, and therefore integrating LLMs into their customer-facing production systems. The pace of adoption has been staggering. OpenAI’s rapid growth and Anthropic’s imminent IPO are clear validation points. But there’s a pattern I keep seeing: the demo works, the executive buyers are excited, the board is bought in—and then it hits production, and everybody is surprised with the LLM costs, in the form of credits or tokens consumed. Often this is because of lack of control and foresight with LLM usage as adoption and usage grows. Often there are little to no guardrails or notifications built in to inform users on the degree of usage and consumption over time. Also, there are no guardrails for engineering teams building the AI native solutions for downstream end users.
