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One and the Same: The Design Partner Problem and the GTM Problem
AI didn't eliminate the hardest part of building a startup—it moved it. Today, the challenge isn't writing code; it's finding the people who can validate your idea before you race to market. Design partner discovery has become the new go-to-market problem, and the founders who solve it first will build companies that matter.
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In an age when algorithms can generate information on demand, our capacity to fact-check and trust that information is diminishing. This paradox raises profound questions for society and business: What does it mean when AI can “know” almost anything, but we can’t agree on what’s true?
Announcing super{set} Fund II
Off the heels of super{set}'s first exit - the acquisition of data collaboration company Habu by LiveRamp for $200 Million - Tom Chavez writes how the super{set} approach to collaboration in company building leads to successful outcomes.
Ted Flanagan, Chief Customer Officer at super{set}-founded Habu, sat down with Jon Suarez-Davis (jsd) to provide insights into how Habu's strategies in customer experience set it apart in the data collaboration market. Learn how customer experience strategies helped Habu land a $200 million after being acquired by LiveRamp in January 2024.
Tom Chavez joins the "Decoding AI for Marketing" podcast published by MMA Global and hosted by well-respected international marketing & AI experts Greg Stuart (CEO, Author, Investor, Speaker) and Rex Briggs (Founder/CEO, Inventor, Author, Speaker).
Why should a tech exec care about profit and loss? Aren’t our jobs to make the product great, and someone else can figure out how to make the numbers add up? That was my attitude for a long time until I finally appreciated the significance of gross margins for SaaS businesses during the early part of my tenure as the CTO of Krux.
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