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ARaaS is the next evolution beyond SaaS—businesses pay for outcomes, not just software features.

A Healthy Debate at super{set}’s Evening Roundtable on AI Possibilities for Marketing

Rethinking Authorship and Ownership in the Age of Intelligent Collaboration

In an age when algorithms can generate information on demand, our capacity to fact-check and trust that information is diminishing. This paradox raises profound questions for society and business: What does it mean when AI can “know” almost anything, but we can’t agree on what’s true?

Jeremy Klein is a general partner at super{set}. Jeremy helped build super{set} from day one alongside Tom Chavez and Vivek Vaidya, designing super{set}’s structure, recruiting co-founders, and laying the plans for a scalable buildout. super{set} recently announced the closing of its $90 million Fund II. He sat down with Jon Suarez-Davis (jsd) to provide insights into the strategic timing and vision behind launching Fund II, his professional journey from a legal expert to an integral part of super{set}'s fabric, and how his unique background and approach have been instrumental in building super{set} and recruiting top-tier co-founders.

Startup studio super{set} has a fresh exit under its belt with the sale of marketing company Habu to LiveRamp for $200 million in January. Now, super{set} is adding another $90 million to its coffers as it doubles down on its strategy of building enterprise startups.