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One and the Same: The Design Partner Problem and the GTM Problem
AI didn't eliminate the hardest part of building a startup—it moved it. Today, the challenge isn't writing code; it's finding the people who can validate your idea before you race to market. Design partner discovery has become the new go-to-market problem, and the founders who solve it first will build companies that matter.
This post was written by Ketch Solutions Engineer, Sahiti Surapaneni, as part of our #PassTheMic series.
When a VC decides to invest in a company, they write up a document called the “Investment Memo” to convince their partners that the decision is sound. This document is a thorough analysis of the startup...
In our last post, we discussed how data is the new general-purpose technology and that is why at super{set} we form data-driven companies from scratch. But new technologies are a promise, not a sudden phase change.
The wheel. Electricity. The automobile. These are technologies that had a disproportionate impact on the merits of their first practical use-case; but beyond that, because they enabled so much in terms of subsequent innovation, economic historians call them “general-purpose technologies” or GPTs...
Coming up with new company ideas is easy: we take the day off, go to the park, and let the thoughts arrive like butterflies. Maybe we grab a coconut from that guy for a little buzz. While this describes a pleasant day in San Francisco, it couldn’t be further from the truth of what we do at super{set}. If only we could pull great ideas out of thin air. Unfortunately, it just doesn’t work that way.
This post was written by MarkovML Co-Founder, Lindsey Meyl, as part of our #PassTheMic series.
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